We are the first to admit that there
are no Internet marketing geniuses behind the pages of this newsletter.
We continue to learn something new each and every day. But that's what
is so exciting about it -- each time we act on our newfound knowledge
our online sales increase.
You should make an effort to do the same,
and this week we're going to help you do just that by sharing with you
what we feel to be The Top 10 Internet Marketing Blunders. Chances are
you're making at least one of them, so you may want to give the following
some serious thought.
Keep in mind that the following really
only applies if you are trying to run some sort of business online, which
most of us are. You can afford to make a few blunders with a personal
homepage, but if you're running a business online the following "rules"
are written in stone.
Because the following are serious mistakes
which all detract from your bottom line, we're going to tell it like it
is at the risk of sounding elitist or egotistical. We don't want to offend
anyone, it's just that there are certain things that you really shouldn't
do. Here goes ...
Blunder #1: Using free or cheapo web
hosting services.
Let's get one thing straight, you absolutely
can not run a business web site using a free web page such as those
offered by Angelfire, Tripod, GeoCities, HyperMart, FreeYellow, etc.
No matter what you may think, it just isn't going to work. As they say
you get what you pay for.
There is no bigger turnoff than visiting
a web site that is hosted on an obviously overloaded web server. We
won't mention any names, but a few of the free services are just terrible.
Your web site is the most important asset you have, and it must give
a good first impression.
Besides, nothing is really free anyway.
When you get "free" web space you are normally required to show the
hosting company's banners and advertisements in prime locations on your
web site. This is absolutely insane if you really think about it from
a business standpoint.
These days you can find a good web hosting
company that will provide what you need for as little as $20 a month.
Let's be real, if you aren't willing to spend $20 a month on a good
web host how serious can you be? Many good prospects are immediately
turned off by this blunder.
And while we're on the subject of web
hosting, be sure to get your own domain name. Again, if you aren't willing
to spend $70 to claim your stake on the web ... what are your potential
customers going to think? Take your business seriously, or you will
ultimately fail.
Blunder #2: Destroying your site with
graphics, java, music, etc.
This has got to be the 2nd most offensive
Internet marketing blunder. If you are running a business online, your
web site's most important job is to sell your products and services.
Anything that detracts from this should be avoided like the plague.
And we mean it, literally!
Unless you are a graphic designer, graphics
that take forever to load are not going to sell anything. And neither
is java that crashes your visitor's browser. Same thing for any but
the most popular plug-ins. Sound or music clips on your web site? Heck
no!
Unless you are selling CDs, sound does
not belong on a web site -- not yet anyway. Sure you can argue this,
but the bottom line is that it can cause your visitors problems. Fancy
graphics, java, plug-ins, sound files, etc. do nothing but make your
pages take forever to load.
Don't take it from us, just look at any
of the top 100 sites on the web. Heck, look at Yahoo which is undeniably
the most popular web site on the Internet. When was the last time you
saw fancy java apps, needed a plug-in, or heard music coming from Yahoo's
web site?
Blunder #3: Not asking for, and acting
on, visitor feedback.
This is another big one, and we can personally
attest to the value of asking for and acting on feedback. One thing
that many people seem to forget is that it's the prospect who has to
like what they see -- and not much else matters. Here's a real-world
example.
A while ago we launched a web site, and
initially use a frames-based layout. We were aware of the potential
problems, and spent lots of time tweaking it to be as browser-friendly
as possible. But after asking for feedback we discovered that many visitors
hated it.
And the scary thing is that unless we
asked for feedback we probably never would have realized this. Everything
looked and worked well for us, but a significant number of our visitors
had problems with it. We redesigned the entire site and immediately
our sales increased.
You will be literally amazed at the valuable
feedback you will receive if you just ask for it. Remember that your
prospects are the ones buying your products and services, and despite
what you may think, the way they perceive your site and your business
is what counts.
Blunder #4: Wasting valuable time on
unproductive activities.
As an Internet marketer your most valuable
asset is time. And yes, time is more valuable than money so spend yours
wisely. Because your time is a limited resource, you will need to learn
to prioritize. There are certain things that are more important than
others.
For example, consider the amount of time
you spend on various promotion and marketing activities. Do you actually
know which is most productive for you? If you don't you're wasting precious
time. Test all of your advertising and spend your time appropriately.
Search engines are another example. One
of the biggest myths that is circulating the web marketing community
is that getting a top 10 listing will make you an overnight success.
Don't believe the hype, and don't waste your time trying to get there.
One of the most important things you can
ever do is to automate as much of your day-to-day activities as possible.
This includes order fulfillment as well. To succeed online in a big
way, you will need to spend most of your time advertising and marketing
your business.
Blunder #5: Not managing email communications
efficiently.
Your email communication with prospects
and customers will make or break you. Since most of the time you will
never get a chance to impress them in person, you really need to learn
how to use email to your advantage. Much of it is common sense actually.
Each and every day we receive emails from
people asking us to do business with them in one way or another, and
many of them look like they were written by a 10 year-old. Spelling
errors, grammar problems, poorly formatted and difficult to read ...
you name it.
No one is perfect and we all make mistakes,
but there is no excuse for this. Get yourself a good email program,
learn how to use it, and spell-check all of your correspondence. You
know what they say, you only get one chance to make a first impression.
For email we like Qualcom's Eudora Pro,
and if you're using your web browser for email now you really need to
check it out. Download a free demo at http://www.eudora.com
-- it'll make your life a lot easier.
Blunder #6: Failing to create and build
an opt-in mailing list.
Red flag! Alert! Serious blunder! If you
do not have a mailing list to keep in touch with your prospects and
customers, you are literally throwing money down the drain. If you get
nothing else out of this issue, trust us when we say that you need one
badly.
People buy things they want from people
they know and trust. And there's no better way to get people to trust
you than to show them that you are good at what you do. Starting an
email newsletter will allow you to keep in touch with your audience
and do just that.
With it you can keep them informed of
site updates and new products. You'll never have to worry about them
forgetting you because your name will always be in front of them. You
can even sell advertising. But most importantly, you will build trust
and relationships.
Think about it. If you wanted to become
a real estate investor, would you purchase a home-study course from
a door-to-door salesman or someone who had been sending you a free newsletter
for the past year? Starting an opt-in newsletter should be a top priority!
Blunder #7: Ruining your reputation via
inappropriate advertising.
A list of Internet marketing blunders
which didn't include spamming just wouldn't be complete. Despite what
you may have heard, there is no better way to run your online business
into the ground than the act of sending unsolicited email. It is the
ultimate blunder.
If you have to learn this the hard way
than so be it, but don't say we didn't warn you. For every spammer that
is actually making any money, we can show you 10 responsible marketers
who are making lots more. There is absolutely no reason to spam.
The same thing goes for posting ads in
Usenet newsgroups where they don't belong. Why hassle with the negative
effects of these questionable methods when there are so many ways to
advertise online? Forget morality issues, it just makes no business
sense.
The most important asset you have as an
Internet marketer is your reputation. And spamming is about the fastest
way possible to ruin it, short of blatantly ripping people off. If you
have any intentions of being around to realize long-term profits, please
don't spam.
Blunder #8: Forgetting that marketing
is the key to your success.
Even if you have the greatest product
in the world you will never sell anything if you don't tell anyone about
it. Without advertising there will be no prospects, and without prospects
there will be no sales. It sounds like common sense, but it's also a
common blunder.
You only have to do two things to be successful
in business, and you only need to do one of them on a regular basis.
Can you guess what it is? If your online endeavors are not as successful
as you'd like them to be, do yourself a big favor and return to the
basics.
First of all, you need to develop a profitable
business model. Until it has been proven that you have a viable product
or service and a method of selling it that turns a profit, anything
else is premature. Do not waste time and money promoting a dud, testing
is critical.
Once you have determined that your business
model is sound you should concentrate most of your efforts on promoting
it. If you make $10 per sale, you simply need to find 100,000 customers
to make a million dollars. Marketing is the lifeblood of your business.
Blunder #9: Thinking you're going to
get-rich-quick online.
Here's another blunder that isn't exactly
limited to the Internet, but it is just as dangerous as the others.
If we had to pick just one, this would probably be the number one cause
of failure -- both online and in the real world. Making money is easy,
but you must work for it.
A successful online business isn't built
overnight, it is the result of many late nights. If anyone says that
they can teach you to make a substantial amount of money without hard
work, run as far away as you possibly can. And be sure to bring your
checkbook with you.
The get-rich-quick mentality seems to
be quite popular online. But the truth is, there really isn't a way
for the average person to do so. And getting caught up in the hype is
only going to delay true success. Save yourself lots of grief by accepting
the fact that there is no free lunch.
We're still not sure why the get-rich-quick
mentality is so prevalent on the Internet, but we do know one thing.
There are no secrets, and there is nothing mystical about making money
online. With some hard work and a little perseverance, absolutely anyone
can do it.
Blunder #10: Not understanding the real
power of the Internet.
The Internet is a communications tool.
It was created for this purpose, and you'll get the most out of it if
you use it as such. There has never been an easier or more cost-effective
way for a business to reach its target audience, and there never will
be. So take full advantage of it.
Use the power of the Internet to reach
millions of customers all over the world. And then use it to provide
them with the sort of customer service that was impossible without it.
Use the Internet to gather information, research the competition, and
network with others.
There is a goldmine of information and
resources floating around in cyberspace, but you have to know where
to find it all. Learn how to use the search engines to easily find almost
anything you need and your productivity will skyrocket. This tip alone
is invaluable.
In a nutshell, use the Internet to communicate
more effectively. Don't forget that business is about people, and that
the Internet is nothing more than a great way to interact with them. Don't
hide behind it, get involved and witness the way it changes the world
firsthand.
There you have it, our Top 10 Internet Marketing
Blunders. Sure there are lots more, but these costly mistakes are common
and they provide a good starting point. If you steer clear of these Top
10 Blunders, you are absolutely guaranteed to be more successful on the
Internet.
|  The Insider Secrets to Marketing Your Business on the Internet - Learn from the best. The author of this site, Corey Rudl gets over 1.8 million visitors to his websites monthly, does 6.6 million dollars in sales online each year (yes, that is $6,600,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet.
Click here to learn the most efficient and fastest way to make money on the Internet now. He reveals all his unconventional tips, tricks and techniques with examples. I highly recommend it. |
