You hear it all the time.
"A Web site that's rich in content will
create greater
traffic, and keep your visitors coming
back for more."
Very true. The problem is that many Web
site owners don't
know what types of content to put on their
sites. And better
yet, how often do you change the content...
and what do
you do when you run out of content? (Instead
of writer's
block, you'll get 'content block!')
Here are four suggestions to help you crank
out a steady
flow of content, on a regular basis.
1) Reviews
Opinions are like noses - everybody has
one. So why not
take yours and create content out of them.
How?
My Online Sales Power! Web site has a section
called "The
Guru Review," <http://www.onlinesalespower.com/guru.htm>.
It features my glowing, (or not-so-glowing),
reviews of
various information products, for Internet
marketers. I
know that it's a hot stopping point, because
it's one
of the top 5 most visited pages on my
site.
Depending on the theme of your site, you
can do something
similar. For instance, if your site is
geared towards
people who jog, then create a section
where you review
various running shoes, or energy boosting
edibles.
2) Links
This is probably the easiest way to generate
content if
you're in a hurry. All you have to do
is go to your
favorite search engine/directory... enter
the term(s)
most applicable to your sites focus...
create a short
description of what's on each site...
and build a Links
page to put everything on.
The reason why I suggest you include a
description of each
site, is because it helps build greater
'value' into your
content. Visitors will be more likely
to remember a links
page with descriptions, than one without.
3) Articles
Most people are very apprehensive about
doing this one
because it seems time consuming. However
writing articles
gives you a lot of mileage and credibility
in your
marketing efforts.
The key to long-term success is to write
one 300-700 word
article a week. If you do this diligently,
you'll have
52-articles in a year. That's A LOT of
content! And don't
forget, you can also submit your articles
to appropriate
e-zines, for greater coverage.
Now let's say you're NOT a writer, but
you still want to
take advantage of this one. You can always
use...
4) Other Peoples Content
There are a number of directories where
you can find and
use content, written by other people.
(Isn't that
convenient!) The content is often free,
with the exception
that your retain the resource/bio box
at the end of the
article.
Here are a few to check out:
* World Wide Information Outlet
<http://www.certificate.net/wwio/>
* IdeaMarketers
<http://www.ideamarketers.com>
* E-zinez Classified Ad Exchange
<http://www.e-zinez.com/classpro/viewads.html>
-----------------------------------------------
Monique Harris is the co-author of "Make
Your Knowledge Sell."
This over 1,000 page manual is packed with
info on creating, promoting
and selling your booklets, e-books, audio
tapes, newsletters, and
other information products. For more info
Click Here.
