1) Pitch yourself to be a teleseminar guest.
In the past year, teleseminars - also referred
to as 'tele-classes' have become quite popular in
the online world. And
the best thing about them, is that they
have a tremendous amount of marketing value, while fully
entertaining listeners.
(For all you newbie's out there, a 'teleseminar'
is basically a telephone conference. At a pre-determined
time each person dials in to a 'bridge number,' and participates in a discussion
on a certain topic. You can ask questions, offer comments, or just listen.)
One thing I've noticed is that many teleseminar
leaders have
special guests, during the session. The
host will ask you
questions pertaining to your business/industry/expertise,
and
you'll answer them. (Of course occassionally
referring listeners
to your Web site, e-zine, or whatever.)
Sort of like a radio
talk show, on the telephone.
This is a great way to promote your biz
if you're just starting
out, and want 'live' exposure in front
of your target audience.
You can find a great list of teleseminar
leaders at Teleclass.
com <http://www.teleclass.com>
2) Get newsletter/e-zine editors to review
your product or service.
This particular technique works well if
you're the creator of
a product or service. (In other words,
it's not good if you're
a reseller or affiliate.)
Newsletter editors are often in need content/news
for their
publications. If you manufacture a product
or service that can
help their target audience in some way,
shape or form, they
may be willing to review it. That review
would then be featured
in their e-zine, giving you a ton of free
publicity.
You can find lists of e-zine editors at
The Directory of E-zines
<http://www.lifestylespub.com>.
When you locate the appropriate
editors within your niche, you can either:
(a) Send a brief e-
mail to each person, describing your goods,
and asking if they'd
like to a review copy, or (b) Snail-mail
a review copy to each
editor, with a letter asking them to give
their opinions.
3) Syndicate your words of wisdom.
As more and more portal sites begin to
pop up, content galore
will be needed to fill the ever increasing
megabytes of space.
So experts and writers will be needed
to write articles a-plenty.
In many cases, you will be paid for your
work, you'll probably
receive a link to your Web site, and you'll
get to wildly flaunt
your expertise in front of your target
audience.
I-Syndicate <http://www.isyndicate.com>
is a popular service that
offers content producers a chance to sell
their words of wisdom.
Also check out the Content Exchange for
more interesting tid-bits
on promoting your expertise, <http://www.content-exchange.com>.
4) Organize a huge list.
If you've been doing business online longer
than 12-18 months,
then at one time or another, you've probably
been sucked in to
visit one of those "10,000 Classified
Ad Links" Web pages.
It's the large number that gets your click
finger into motion!
That's the traffic grabber.
And this technique can work successfully
within any niche. For
example, if you sell kids soccer equipment,
you can have the
world's largest soccer camp list, or the
biggest kid soccer
player directory. If you were a Java applet
developer, you
could have the biggest directory of free
Java applets.
Guaranteed to generate a ton of reciprocal
links and a constant
flow of visitors.
5) Do one big thing.
Commit to doing at least one huge promotion
in the upcoming year.
It's a great way to pick up a significant
number of new prospects/
customers. And it'll get your brain thinking
in new and inspiring
ways.
Your 'one big thing' can be an e-zine classified
ad blitz, a large
banner ad promotion, press release distribution,
etc.
-------------------------------------------------------------
Monique Harris is the co-author of "Make
Your Knowledge Sell."
This over 1,000 page manual is packed with
info on creating, promoting
and selling your booklets, e-books, audio
tapes, newsletters, and
other information products. For more info
Click Here.
